Tape Preity has approached the Bombay High Court seeking an injunction against the circulation of AI-generated deepfake videos, morphed images and other unauthorized digital content depicting her. The case has been filed as “Preity Zinta v. Google LLC & Ors.”When the matter came up on July 3, Justice Madhav Jamdar indicated that he would pass orders on July 6 after directing the parties to work together on a practical mechanism to remove the allegedly infringing content from online platforms.In his lawsuit, Zinta has named several intermediaries as respondents, including Google and Meta, along with domain name registrars and some identified infringers. She has alleged that AI-generated deepfake videos, manipulated images and chatbot-style interactions portraying her are hosted on various online platforms. Appearing for Zinta, senior advocate Venkatesh Dhond argued that AI-generated deepfakes are becoming increasingly sophisticated. It urged the court to grant urgent ex parte relief directing the identified websites and intermediaries to immediately remove all infringing material to which the allegations relate.Dhond further sought John Doe orders against unidentified infringers and sought a broader injunction barring all individuals from posting or distributing unauthorized AI-generated content with Zinta.Counsel representing Google and Meta informed the court that they had no objection to removing URLs that contained altered or obscene material identified by the plaintiff. However, they opposed any blanket order requiring intermediaries to proactively monitor or remove content that may not be infringing. They also claimed that some of the URLs flagged in the lawsuit did not contain objectionable material.A domain name registrar claimed that its role is limited to registering domain names and that it has no control over the URLs that direct users to content hosted on social media platforms.Justice Jamdar observed that any relief granted by the court must be carefully tailored to ensure that objectionable content is removed without affecting legitimate online material. While expressing the view that the case warranted protective protection, the judge ordered all parties to collaborate on a workable protocol that would facilitate the removal of truly infringing content while safeguarding lawful content. The matter is scheduled to be heard again on July 6.