With the historic success of his flagship hits ‘Thandel’, ‘Yuvasamrat’, Naga Chaitanya has broken career bests yet again with his upcoming mystical action-adventure thriller ‘Vrushakarma’. Even before wrapping up production, the highly anticipated film directed by ‘Virupaksha’ fame director Karthik Varma Dandu has clocked massive non-theatrical business.
Zee5 acquires Vrushakarma OTT and satellite rights
According to a Hindustan Times report, Zee has acquired the combined digital and satellite broadcasting rights of “Vrushakarma” for nearly Rs 50 crore. While the makers are yet to make an official announcement, the reported deal is said to be one of the biggest non-theatrical deals for a Telugu film in recent times. The acquisition is expected to cover both Zee5’s OTT launch and TV broadcast rights. Trade experts believe the deal has significantly boosted the film’s pre-release business, allowing producers to recoup a significant portion of the production cost even before the film hits theaters.
More About Naga Chaitanya Starrer ‘Vrushakarma’
Directed by Karthik Varma Dandu, ‘Vrushakarma’ features Naga Chaitanya as a Arjuna treasure hunter drawn into a mysterious world full of ancient secrets and mythological elements. Meenakshi Chaudhary plays the female lead and is seen as an archaeologist named Daksha. The film is being staged on a grand scale with high production value. The recently unveiled vision has already showcased stunning visuals, action-packed sequences and an intriguing story.
After ‘Thandel’, all eyes are on the release of Vrushakarma
The OTT deal comes on the heels of Naga Chaitanya’s success with ‘Thandel’, and ‘Vrushakarma’ is another major project in his career. Industry experts say the strong pre-release business shows the faith streaming platforms have in the film’s content and commercial prospects. As the shooting is progressing fast, the makers are expected to announce the release date soon and the excitement continues to build. If the reported deal is officially confirmed, ‘Vrushakarma’ will be one of the biggest digital acquisitions of Naga Chaitanya’s career, leading to one of the most anticipated theatrical releases for the actor.