Even before its theatrical release, SuriyaThe next movie of ‘Vishwanath And Sons’ is already in the news. The family drama is getting a lot of takers among distributors and exhibitors, showing growing faith in the actor’s box office draw. The sensational pre-release business of the film has become one of the major talking points in the Tamil film industry as fans await the trailer and promotional campaign. Trade circles believe that the project is entering the theaters with a solid commercial momentum.
Tamil Nadu Theatrical Rights according to it was sold for a massive price
According to Filmibeat, “Vishwanath And Sons” has bagged an impressive pre-release deal in Tamil Nadu. The theatrical rights of the film in the state have reportedly been sold at a minimum guarantee (MG) for Rs 45 crore, making it one of the biggest commercial deals of Suriya’s recent career. Directed by Venky Atluri, the film is set against the backdrop of family relationships, emotions and business, with Suriya playing a role that is expected to show a different side of the actor. The film is scheduled to hit theaters worldwide on August 14, taking advantage of the Independence Day holiday weekend.
The break-even target has reportedly been set at Rs 110 crore worldwide
Reports also suggest that ‘Vishwanath And Sons’ will need to collect around Rs 110 crore worldwide to recoup its global investment and enter the profit zone. The figure includes projections based on the theatrical collection of various markets. The figures are based on trade estimates, but underline the high hopes for the project. The film has already made its mark with huge distribution gains even before the release and is one of the most anticipated Tamil releases of the season.
‘Karuppu The success adds to the commercial expectations of the film
The strong pre-release business is also attributed to the success of Suriya’s previous release ‘Karuppu’, which became a blockbuster and helped boost the actor’s market value. The success has reportedly boosted distributors’ confidence, leading to aggressive bidding for ‘Vishwanath And Sons’. Trade experts will be watching to see if the film can translate its strong pre-release business into a string of theatrical hits when it opens in theaters next month, with several promotional updates (trailer and songs) yet to be revealed.