director Mani Ratnam everything is ready to meet again Vijay Sethupathi for an exciting new project after their successful collaboration in ‘Chekka Chivantha Vaanam’. The next film, which also stars Sai Pallavi in the female lead, has already generated great interest among film lovers. Jointly backed by major production houses, the yet-to-be-titled film will feature music composed by AR Rahman. Although producers are expected to start shooting only in early July, the project has already made headlines for a major business milestone.
netflix secures OTT rights even before shooting begins
According to Cinema Express, Netflix has acquired the digital streaming rights to the film even before the cameras start rolling. The OTT deal is said to have been closed for nearly Rs 20 crore, making it one of the biggest pre-production digital deals for a content-driven Tamil film. While the amount is less than the OTT value of Mani Ratnam’s recent big-budget films like ‘Ponniyin Selvan’ and ‘Thug Life’, industry insiders point out that these projects featured larger-scale productions and star-studded casts. Still, sealing a major OTT deal before production even begins reflects the confidence streaming platforms have in Mani Ratnam’s storytelling and the film’s overall potential.
Sai Pallavi joins Mani Ratnam and Vijay Sethupathi for the first time
With the title of Production no. 23, the film is expected to go on floors on July 5. One of the main attractions of the project is Sai Pallavi’s first collaboration with Mani Ratnam and Vijay Sethupathi. While the story and supporting cast are still under wraps, the film is said to be an intense romantic drama. Now it is exciting to witness another wonderful musical combination of AR Rahman and Mani Ratnam on the big screen.
Expectations for the upcoming film are growing
Apart from all these things, the pre-release OTT deal further enhances the level of anticipation surrounding the film. It clearly proves that this particular film has already received a good market value before the shooting started. Mani Ratnam’s consistency, Vijay Sethupathi’s multi-dimensional acting skills and Sai Pallavi’s rising fame have ensured that this film becomes the most awaited release in Kollywood. Official information about the film’s name, first look and other cast details is expected to be made soon. Until then, the recent Netflix deal has once again created a buzz around one of Kollywood’s most awaited projects.