As Atharvaa’s ‘Idhayam Murali’ completes five days in theatres, it has held strong at the box office. The weekday collections have naturally dipped after the opening weekend, but the romantic drama still attracts family audiences and youngsters. The film’s emotional story, youthful romance and feel-good music have helped it stay relevant despite new competition.
‘Idhayam Murali’ reaches Rs 17.72 crore
According to Sacnilk, ‘Idhayam Murali’ collected an estimate of Rs 1.23 crore in India on Day 5 from 1,426 shows. The latest numbers have taken the film’s total Indian net collection to Rs 11.93 crore, while its domestic gross has climbed to Rs 13.72 crore. In the overseas market, the romantic entertainer has so far earned Rs 4 crore. The film’s total worldwide collection, including overseas earnings, now stands at Rs 17.72 crore. Collections fell from Rs 1.50 crore on Day 4 to Rs 1.23 crore on Tuesday, but the retention is decent for a weekday.
The consistent midweek performance keeps the box office hopes alive for the film
‘Idhayam Murali’ continued to ride the wave of positive feedback from the audience, especially among younger viewers who related to the emotional moments and light-hearted storytelling. Positive word of mouth has helped ‘Idhayam Murali’ maintain a decent pace after the weekend surge. If the film can hold steady over the next few weekdays, it could end its first week on a decent note before the next releases come in and give it tough competition.
Atharvaa heads an ensemble cast in Aakash Baskaran’s romantic entertainer
Directed by Aakash Baskaran, ‘Idhayam Murali’ stars Atharvaa alongside Kayadu Lohar and Preity Mukhundhan. The supporting cast includes Natty Subramaniam, Ramki, Thaman S, Niharika NM, Rakshan, Dravid Selvam, Sudhakar and Pragya Nagra. Fahadh Faasil makes a special cameo which has become one of the highlights of the film. Blending romance, friendship and coming-of-age emotions, the film has found a stable audience and now hopes to continue its theatrical run in the coming days.