actress Tape Preity is the latest Bollywood star to be granted interim relief by the Bombay High Court in a case over the unauthorized use of her image, which she says “violated her personality, publicity and moral rights”.Justice Madhav Jamdar passed the interim order on Wednesday while hearing a plea, observing that misuse of such content affects the fundamental rights of a person, as reported by the Bar and Bench.According to the report, Zinta sought protection from social media intermediaries and to direct them to remove AI-generated deep fakes, morphed images and other content that allegedly infringes on her rights of personality and publicity.The court reminded online intermediaries of their obligation to exercise “due diligence” under information technology rules governing digital platforms. Justice Jamdar also expressed concern about the role of intermediaries in curbing offensive and illegal content.The actress, through her representative, lawyer Jai Munim, argued that the “deep fake images, artificial intelligence and superimposed images and transformed images prima facie violated her moral, publicity and personality rights.” In her petition, Zinta asked the court to prevent “named and unnamed websites and individuals” from exploiting her image for commercial or personal gain. The petition specifically sought protection over the use of “his name, nickname, photographs, likeness, including his distinctive smile, caricature, voice, gestures, persona or other attributes of his personality in any form.”Zinta also expressed concern about alleged infringers posting AI-generated content and chatbot-style interactions that impersonate her online.Her suit listed more domain names in her name that she did not create. He said, “the personality traits are an integral/intrinsic part of her personality rights and/or publicity rights, over which the plaintiff exercises (and should exercise) exclusive control.”While granting relief to the actress in the case, the High Court also stated that in case of any future instance of infringement, Zinta can approach online intermediaries including Google, Meta and X to seek removal of such content. If the platforms do not act, she would be free to apply again for appropriate orders.Apart from her acting career, Zinta also co-owns the Punjab Kings franchise in the Indian Premier League.Preity now joins a list of Bollywood stars like Amitabh BachchanAnil Kapoor, salman khan, Aishwarya Rai Bachchan, Abhishek Bachchan, Jackie Shroff, Karan Johar and many others, who have taken the legal route to protect their personality and publicity rights.