A new claim surrounding Nitesh Tiwari’s ambitious mythological epic ‘Ramayana’ has sparked an online debate. Content creator Dhruv Parikshit, who recently attended a special creator event on the set of the film, alleged that the makers intentionally released a version of Ranbir Kapoor’s vision of Lord Rama with incomplete visual effects to generate buzz and online publicity.According to him, the strategy was aimed at creating buzz through discussion and criticism with the audience, resulting in what he described as “free marketing”.
The maker shares his interaction with the film’s VFX team
After his visit, Dhruv posted photos and videos of the event on social media. In response to a follower’s question about the visual effects, he initially said that some of the footage shown during the tour was unfinished.He wrote: “Yes, it was incomplete. But the vision they have, I really can’t put into words. The scenes I witnessed there were at the level of ‘Avatar’. I’m not exaggerating, they really are cooking up something wonderful. The character designs and the world of ‘Ramayana’ feel incredibly immersive.”He also claimed to have spoken to a VFX artist associated with the project, adding, “I also had a chance to speak to one of their VFX artists. He told me that the makers deliberately uploaded an altered version of Rama’s look. They had better versions of those scenes, but they intentionally chose to post the incomplete one. Why? Because discussions and reviews translate for free on the internet.“
The original comment has been deleted after it went viral
Soon after, Dhruv deleted his original comment and replaced it with a clarification. He explained that work on the visual effects was progressing well and praised the scale of the film.“VFX pe kaam chal raha hai and kaafi acha kaam ho bhi Gaya hai. Humko kuch incomplete footage bhi dikhaye the and I think vo already complete ho chuke hain mahino pahle hello. And bhai, character designs!! They are beautiful! They are absolutely wonderful. It’s more like a very beautiful fantasy world, but in an Indian setting. It will be a great theatrical experience,” he wrote.Despite the clarification, screenshots of his earlier comments quickly spread across social media, fueling speculation about the film’s promotional strategy.
The teaser of ‘Ramayana’ had divided the audience
Earlier this year, the makers unveiled the first look of ‘Ramayana’, featuring Ranbir Kapoor as Lord Rama. While many appreciated the scale and cinematic ambition of the teaser, others criticized parts of the VFX, CGI and the appearance of certain rakshasa characters. The production team later assured the audience that the visual effects would continue to be perfected before the film’s theatrical release.
The star-studded cast and premiere schedule
Directed by Nitesh Tiwari, ‘Ramayana’ features Ranbir Kapoor, Yash, Sai Pallavi, Ravie Dubey and Sunny Deol in pivotal roles. The first installment is slated for a theatrical release before Diwali 2026, while the second part is expected to hit theaters in 2027.