Actor Joju George has made serious allegations against an unnamed star couple. Speaking during an Instagram Live session held in connection with the release of his latest film ‘Varavu’, the actor claimed that a Malaysian actor and his wife have launched a PR campaign against him. Without naming anyone, Joju alleged that the campaign was deliberately aimed at damaging his image. He also suggested that these practices are not limited to an individual or a family in the industry.According to the actor, paid advertising campaigns have become increasingly common in Malayalam cinema. However, he was unable to identify any of the people he was referring to.
It claims that several actors are using paid PR
During the live interaction, Joju expanded his allegations by claiming that several well-known personalities in the Malayalam film industry are using paid PR strategies. He said: “I am aware of these activities, but I will not reveal any names or give further details.”The actor’s comments came at a time when Varavu has faced mixed backlash after its theatrical release. The film, directed by Shaji Kailas, is receiving criticism for its 90s-style storytelling and execution, which most viewers say is outdated.
Joju George talks about the negative campaign against ‘Varavu’
Apart from his allegations of paid PR activities, Joju also addressed what he described as a coordinated negative campaign targeting ‘Varavu’.According to him, the criticism surrounding the film is not entirely organic. He claimed that organized efforts were being made to sway public opinion against the project after its launch.Directed by Shaji Kailas, ‘Varavu’ is set against the backdrop of the high ranges of Kerala. The screenplay has been penned by AK Sajan, who previously collaborated with Shaji Kailas on ‘Chinthamani Kolacase’ and ‘Red Chillies’.‘Varavu’ registers a modest opening at the box officeMeanwhile, ‘Varavu’ has registered a modest start at the domestic box office. According to a report by Filmibeat, the film grossed around Rs 51 lakh in India on its opening day. According to the figures shared by the page Cine Times X, the film sold approximately 10.31 lakh tickets during the advance booking period. On the first day of release, another 25.58 lakh tickets were sold, taking the overall ticket sales to around 35.89 lakh.Apart from Joju George, ‘Varavu’ also features Saniya Iyappan, Arjun Ashokan and Murali Gopy in pivotal roles.